About us
Rowen Nadia Astrom
Founder, Lead Consultant
Her versatile career spans agency, publishing, and client-side roles, most recently serving as Senior Manager at ACWA Power where she was responsible for driving the external communications remit during the company’s IPO transition. Prior to which, Rowen played a consulting role for Abu Dhabi Power (now part of TAQA) and spearheaded the marketing and communications function at Alcazar Energy, a reputed Independent Power Producer, which was later acquired by China Three Gorges.
She holds a BA Hons from the University of Essex, a Postgraduate CIM Level 7 Marketing Leadership Qualification and is an NLP Master Business Practitioner and a Certified Investor Relations Officer (CIRO) from the Middle East Investor Relations Association (MEIRA).
“Rowen joined Alcazar Energy in 2018, at a pivotal time in our business. The marketing function was newly established, and within a few weeks of coming onboard she showed initiative, implementing strategic protocol and various notable wins that aligned with our goals and values. Most recently, she helped us with the content, redesign, and development of our new corporate website and we would be happy to work with her again and recommend her for future projects.”
– Adriana Guerrero, Partner at Alcazar Energy
What we do
Branding and Culture
We help businesses define their value proposition, and articulate their vision, mission, and values in order to establish a unique and recognizable brand identity that resonates with their stakeholders and target audiences across various touch points.
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Content Creation
We craft fully integrated communications campaigns, developing and tailoring your key messages to suit various PESO (Paid, Earned, Shared and Owned) channels and formats, including: Thought Leadership, Public Relations, Social Media and Events.
Executive Coaching
Through our network and sister concern @BeyondCareers, we deliver one to one and group coaching programs to support key learning and development outcomes. Coaching is a helpful component in enabling and facilitating change strategies, providing a safe and objective space for employees to share valuable feedback.
Workshops
All our workshops are customised to suit our clients’ needs and go hand in hand with reputation and performance management, lending to improved stakeholder perception and credibility, ranging from topics such as Leadership Skills, Media Training, Conflict Resolution and Communications Skills for Business Leaders.
Through our sister concern @BeyondCareers and our extensive network of candidates and consultants, we work with strategists, coaches, facilitators, marketers, designers, and project managers,
bringing together a wide depth and breadth of capabilities and competencies with our in-house specialists to suit your unique business needs.
How we do it
Assess
We begin our journey together by gathering data through a combination of desktop research, employee surveys and one-to-one interviews, allowing us to deep dive into the opportunities and challenges facing your sector and organisation. We then formulate a strategy in collaboration with your senior executives that encapsulates our key learnings, expected outcomes and way forward.
Action
At this stage we put on our project management hats and move into the implementation phase. Here is where you will begin to see actionable results linked to the original strategy and milestones mapped out in phase one of our relationship.
Amplify
As they say, “You can’t manage what you can’t measure”. We believe in continual reflection to identify what is working well and what can be improved. Our aim is to continuously amplify our success and fine tune our approach along the way for optimal results.
Team experience
